How to Setup Adobe Analytics Data Feeds
Follow @TrevorHPaulsen As of February 16 of this year, you can now setup and manage Adobe Analytics’ data feeds right in the UI. This is super helpful, because you no longer have to rely on Adobe...
View ArticleVisitor Level Aggregations Using R and Adobe Analytics Data Feeds
Follow @TrevorHPaulsen Visitor level aggregations (or as I like to call them, “visitor rollups”) are one of the most useful and meaningful things you can do with an Adobe Analytics data feed. If you...
View ArticleClustering Your Customers Using Adobe Analytics Data Feeds and R
Follow @TrevorHPaulsen Theodore Levitt was a famous Harvard economist who is famous for his definition of corporate purpose, which he proposed was not merely making a profit, but instead creating and...
View ArticleDealing with Special Characters When Parsing Adobe Analytics Data Feeds
Adobe Clickstream Data Feeds are the most granular way to view your analytics data. They effectively contain all the information that Adobe Analytics needs to build its reports. Having a good...
View ArticleAlgorithmic Bot Filtering in Adobe Analytics Using R
Follow @TrevorHPaulsen Over the last few years, I’ve noticed a marked increase in the number of companies that are worried about their analytics data becoming contaminated with non-human traffic – and...
View ArticleHow to Use Classifications With Adobe Analytics Data Feeds and R
Follow @TrevorHPaulsen Adobe Analytics Classifications is one of the most useful and popular features of Adobe Analytics, allowing you to upload meta-data to any eVar, prop, or campaign that you may be...
View ArticleMulti-Touch Attribution Using Adobe Analytics Data Feeds and R
Follow @TrevorHPaulsen One of the hottest topics in the digital marketing space has always been marketing attribution. If you’re unfamiliar with this problem space, (I’d be surprised, but) there are...
View ArticleAttribution Theory: The Two Best Models for Algorithmic Marketing Attribution...
Follow @TrevorHPaulsen In my last post, I illustrated methods for implementing rules-based multi-touch attribution models (such as first touch, last touch, linear, half-life time decay, and U-shaped)...
View ArticleAttribution Theory: Cross-Device Marketing Attribution with Apache Spark and R
Follow @TrevorHPaulsen Over my last few posts I’ve been focusing on how to do better marketing attribution using Adobe Analytics Data Feeds and Apache Spark coupled with R. You can read all about those...
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